Tin box: when the material of your packaging is the real secret weapon that sells
To work in the study of a functional packaging for sale – as we conceive it here at Packaging In Italy – could suggest a selection of technical aspects, materials, and, only at a later stage, identifying the main guidelines.
This is the specific case of a tin packaging – technically tin box – a very distinctive material that can be often functional for the use of the product; such as in the case of the can of oil, the classic cans of soda or the common tuna cans.
It is not an assumption, it is a fact – and I want to prove it in this article. In the case of food tin box, the packaging itself acquires a value that lives regardless of the product.
For this reason, in trying to identify the needs of the consumer, it will be good to find answers through the choice of packaging.
A recent and clear – for everyone – example of a square tin box packaging designed as a collectable item is the Caffé Illy set of cans.
Notwithstanding, there are many less famous examples where the package is immediately identified as a valuable object that contributes to motivate the final purchase.
The festivity sweets industry is certainly suitable. In these cases, the product is often purchased as a gift, the packaging maintains the above mentioned characteristics, such as reusability and collectibility, and it helps to create a stylish image for the gift – very important aspect when selecting a gift – and that’s why it wins its challenge on the shelf.
We buy a gift => we want to make a good impression => “tin box” packaging gives prestige to our choice => we direct our choice towards a valuable solution.
It is evident how, in a situation like this, packaging is the one playing the most important role. At this point, many entrepreneurs, justifiably proud of their products, could not agree, giving all the credit to the quality of the final product. Is it really so?
Let me answer with a question: would you take to a friends’ place, on Christmas day, a great panettone, wrapped in transparent discount-style plastic? Would you do the exercise using a case? The answer is a single “NO!” That kind of gift, nowadays, is given to no one with that presentation. It is a completely different story if the same panettone is packed in a tin packaging.
This choice is not limited to festivity sweets or to food in general. Also in the beauty sector, it is a much exploited choice, specifically when packing beauty products sold in special festivities, but also for continuous sales it proves to be a successful choice
There are also very famous cases where tin packaging became an iconography of the product itself, to the point that changing it would be risky for the company since the customer identifies the product right through the “tin” of its packaging. As an example, the Nivea cream jar.
The material lives behind a purely technical function to acquire a precise meaning. Obviously, you must find a coherent match with the product and it is not said that it will work for every product. But, when studied properly, it is certainly a strong incentive to sales.
Compared with other packaging containers, such as plastic, glass, and paper containers, rectangular tin box have greater strength, good rigidity, and are not easy to break. Not only can be used for small sales packaging, but also the main container for large transport packaging.
Tin boxes have better barrier properties than any other material, with good gas barrier properties, moisture resistance, light-shielding properties, and fragrance retention. In addition, the seal is reliable and can reliably protect the product.
Tin boxes have a long history of production, with mature craftsmanship and a complete set of matching production equipment, high production efficiency, and can meet the packaging needs of various products.
Golden Tin Co.,Limited warmly reminds that metal materials have good printing performance; the pattern and trademark are bright and beautiful, and the packaging container produced is eye-catching, which is an excellent sales package.
tin metal boxes can be made into various shapes according to different needs, such as square cans, round tin box, round cans, horseshoes, trapezoids, etc., which not only meet the packaging needs of different products, but also make packaging containers more varied. Promoted sales.