Essential Cosmetic Containers For Skincare & Beauty Packaging
There are few industries out there with as much potential to develop loyal, die-hard customers as beauty and cosmetics. Beauty products are a staple in bathroom cabinets around the world; whether a person is going for an “I woke up like this” look or the avant garde “makeup is art you wear on your face” feel, just about every woman (not to mention tons of men!) use beauty products on the daily.
Which means if you own a beauty or cosmetics line, the potential for some serious business is there. But it also means if you want to grab that business and take it for yourself, you’re going to need to find a way to break through the clutter, jump off the shelf at Sephora, and tell your ideal customer “THIS is the lipstick for you!” And the best way to do that is your packaging.
Your packaging is the first thing the beauty die-hards you want to turn into customers are going to see. If your packaging grabs their attention and speaks to what they’re looking for, they’re likely to take your product home and give it a try. If not? It’s likely to gather dust on the shelf.
But how, exactly, do you design the kind of packaging that makes your ideal customer scream “I need that blush yesterday?” Never fear, 99designs is here with all the information you need to design packaging that stands out on the shelf and gets your product into your customer’s bag (and, eventually, on their face).
Just as important as your customer’s identity is your identity. What’s your branding? Are you dark and edgy (like Urban Decay)? Simple and classic (like Bobbi Brown)? Luxurious (like Dior)? Accessible (like Wet n Wild)? Who you are as a brand—and the personality you want to portray to your customers—is going to determine what design elements you use in your packaging.
Define how your ideal customers are buying your product
You’ll also want to consider how you’re going to sell your products. Are you selling online or in store? In small boutiques or in large retailers? Your design strategy might change depending on where you’re shelling your goods.
Create a mood board for your brand
A great thing to do before you start designing is to create a mood board for your brand. Pull together images, colors, advertisements and whatever else you feel embodies your brand personality; these will act as inspiration as you go through the design process.
Let cosmetics packaging trends inspire you
If you need a little inspiration for your packaging design there’s no better place to start than looking at the latest cosmetics packaging trends. Once you know what’s currently trending, you can create packaging that caters to what’s important to your customers right now and that speaks to them in the right way.
Remember that you want to pick a look that’s both modern and on trend, but also timeless and universally appealing, so your packaging design looks up-to-date for as long as possible.
Makeup containers expand to a range of jars, bottles, pots, tubes, pens, compacts and liquid dispensing solutions. Each container offers a different design and solution; however, in the world of ‘cosmetic containers’, each product sits under the skincare, hair and beauty categories. This article will explore the different types of cosmetic containers available in the packaging industry. Raepak offers an extensive range of distinctive packaging products that enable us to explore innovations and keep an eye on exciting designs that are beneficial to the current market cycle.
Cosmetic Jar Containers
Lipstick containers in the form of jars are perfect for skin care and beauty products. Jars can contain gels, creams, lotions and deep skin cleansing products. Most jar containers come with a shive (a flat plastic shelf that fits inside the jar) used to keep the contents free from foreign debris (dust & germs). Moreover, jars are designed with airtight lids, which keep the contents fresh and ready for future use.
Bottle containers can be produced as an airless recyclable container or a high-end luxury acrylic bottle. Acrylic bottles look fantastic with a matching jar and can store nourishing body lotions or face creams. PP airless bottles can also store creams and lotions. However, they are cheaper to produce and lighter in raw plastic material. Acrylic airless bottles are seen as a hybrid between both full acrylic and pp airless containers.
Lip gloss containers in the form of pots can be funky, stylish, trendy or sophisticated. Small pots for cosmetic packaging tend to be perfect for eye serums, aromatherapy oils, lip balm, hand creams or hair products. Moreover, small plastic pots tend to be made with a wide range of different plastic types; PMMA/PETG/PP/AS & ABS. Using these plastic combinations helps with the shape and aesthetics of the final jar design.
Cosmetic tube packaging containers come in different shapes, colours, materials and profiles. Cosmetic tubes are manufactured from high-quality materials, including AS, ABS, PETG, and PCTG. Each item is designed to work with makeup for the beauty & cosmetics industry. Furthermore, mascara containers are manufactured to have an excellent quality finish and be competitively priced.
Cosmetic pen containers come in a beautiful range of styles and design. Each pen gives off a trendy vibe, is easy to use and fits perfectly into any purse or handbag. Cosmetic pen packaging is manufactured from high-quality materials and can be used for eyebrow, lip gloss, concealer, highlighters or liquid blushers.
Compact containers are manufactured to be used with beauty and makeup products. Makeup powder is available in a vast range of colour palettes, and it helps give the wearer a look they desire. Compacts can be produced in a range of different styles included; square, round, rectangle and bespoke finishes.
Cosmetic liquid dispensing containers come in different shapes, colours, materials and profiles. Furthermore, they can work well with other eyeshadow containers to offer brands a set of makeup and beauty products – offering a collection of different makeup and beauty product solutions that can help target a wider audience.